A Cross-Functional Company Structure
The graphic below suggests how a company could be organised in a more cross-functional, customer-centric manner, and what each part might focus on, than in a traditional hierarchical organisational structure.
There are many different possibilties on how to structure an opex-funded, end-to-end business process, cross-functional, customer-centric, value-delivery organisation. Perhaps the graphic above gives you something to start with?