David Seacombe

How to be a True Leader

How to be a True Leader

True leaders are those who are not only effective in their job, but are genuinely interested and care about their people. They have a level of emotional intelligence such that it inspires others to live their best working lives. They are remembered by many as one of the finest people they worked for

Complicated, complex and chaotic

Complicated, complex and chaotic

We live in an uncertain world and often lack alignment or agreement on matters. As staff become empowered to self-direct and make decisions, Leaders can take comfort that their staff have some guidance on an appropriate decision-making approach relevant to the complexity of the situation.

Data-driven personalisation

Data-driven personalisation

Data-driven personalisation is a key area of growth for marketeers, knowing enough about someone to be able to deliver a relevant message to them at the right time - a world away from generalised broadcast mailshots.

Root Cause Analysis

Root Cause Analysis

Root cause analysis is the discipline of investigating the underlying reason why problems occur so that an appropriate solution may be found. Responding to challenges as they occur is important, but it is good management practice, and cost-beneficial, to ask why they happen and proactively resolve.

What is Digital Transformation?

What is Digital Transformation?

To cope with asymmetric disruption and stay relevant as markets and consumers change, companies must pivot to become product-led, opex-funded, cross-functional, customer-centric value deliverers. We need empowered staff, self-directing teams, enabling technology and a joined-up internal value chain.